A Shade Apart
Complete Branding Systems
ABOUT
It’s the first thing you’ll notice when you see our products in some of the world’s most elite facilities. For more than thirteen years, American Shade Design & Renovation has been outfitting top-tier tennis clubs, universities, health facilities, restaurants and more with the finest custom logo-branded products available. Constructed in the U.S. using the highest quality and craftsmanship, our suite of products ensure your reputation shines on and off the court.
Whether it’s a shading system to keep guests cool, a patented best-in-class ergonomic umpire chair or other specialized logo-branded outdoor furnishings, American Shade offers customizable products to meet your facility’s equipment needs.
PRODUCTS
Whether hosting the world’s most elite tennis championships, entertaining prospective incoming students or showing off your world-class healthcare, restaurant or recreational facilities, first impressions matter. Superior craftsmanship and stylized personalization shines through in American Shade’s suite of custom outdoor products. We offer the finest quality furnishings to help your university or business deliver the polish and panache to which your clients, fans and guests are accustomed.
Specialized solutions for:

Benches

Trash Receptacles

Umpire’s Chair

Shading Systems
FOR OFFICIALS
A true “crowd favorite” among game regulators, our umpire’s chair takes comfort and style to new heights. Created in powder-coated steel and outfitted in team colors, American Shade’s umpire’s chair is shades above the rest. Our multifaceted ergonomic chair offers elevated seating, a cup holder and a matching umbrella to enhance the overall viewing experience. For added comfort and mobility, our chair features heavy-duty 6″ swivel wheels, durable wood composite decks, and an enlarged platform at the top step, offering a sturdy surface for standing and turning. Due to its ergonomic design, our umpire’s chair is especially favored by female game regulators.
FOR FANS
Rain or shine, our state-of-the-art shading systems provide protection from the elements – offering a more comfortable experience in the most extreme conditions. Our fan enthusiasm shines on courts and campuses, instilling a deep sense of team spirit, pride and tradition. Whether it’s a team match, a campus tour or client visit, we want to ensure you’re proud of the way your club, business, university is represented. We’ve got team spirit, and we have the products to back it!
FOR PLAYERS
Designed to instill a sense of pride in players and fans alike, our superior suite of custom logo-branded products are made to deliver. It’s the players who can take comfort on the sidelines, poised comfortably on our durable powder-coated steel benches dressed in the team logos they represent with pride.
Click through the logos below to view American Shade’s customized court and campus solutions.
CUSTOM DESIGNS
Whether you’re seeking to honor your university’s legacy, create comfortable seating for players and officials or provide sophisticated shading to diners or visitors, we offer specialized solutions for any school, business or organization. From our highly accurate custom color logo matching (hyperlinks to customer service/contact us page) to bespoke product engineering, every solution we develop is tailored to your exact needs, standards and specifications.
Our products are showcased in:
Country Clubs
Tennis Courts
Universities
Restaurants
Car Dealerships
Amusement Parks
Parking Lots
Park Systems
Medical Facilities
CUSTOMER SERVICE
Because first impressions matter, we’re the people the most elite colleges, country clubs and businesses trust to represent their brand with pride. In honor of our commitment to quality, we stand behind our products with exceptional. highly personalized customer service. Our team works in lockstep with clients from initial inquiry through delivery and installation to ensure our products meet the highest standardis of excellence.
Meet Our Core Team:
Barbara Forbes
National Sales Manager
Barbara Forbes knows what it is like to rely on quality equipment from the athlete’s point of view. Additionally, she is a former tennis coach, academy owner and avid golf enthusiast. Her drive for sports is only exceeded by her drive to spread the word about our industry standard reputation for excellence. It doesn’t stop there. A graduate of the Parson’s School of Design, Barbara combined her professional and creative expertise to inform the ergonomic design of American Shade’s patented umpire’s chair.
Robert Hatfield
National Brand Director
Robert’s skills span all aspects of the branding communications development process and are nationally recognized for creative excellence and strategic effectiveness. Robert’s work has also been recognized by several national brand communications standard-setting publications such as Print Magazine Design Annuals, Advertising Age, HOW Magazine, CA Magazine (Communications Arts) as well as Forbes and MC Magazines. Robert also regularly serves as a guest speaker.. and judge for creative competitions… on the topic of marketing and communications for universities and design schools.


